The two should reference each other and be accurate to the content of the post or page while giving you enough wiggle room to target variations of Long Tail Keywords.
Answer the Search Intent and create a simple context bridge for Google. The topic of the search is “Schema,” they want to know “How to…” but the answer requires “SEOPress.”
The Page’s H1
In this post, for example. I am positioning multiple Seed Keywords on the page’s H1 so that Google will likely see the niche, content, and context as:
The Page’s Title
For this post’s Page Title, I focused on The Searcher’s Intent fist. They want to know:
Ideally, this will directly answer someone’s question the moment they see it in a SERP (Search Engine Results Page) and give them confidence the page will answer their question.
The Page’s Meta Description
The Meta Description is your sales pitch, a brief summary of what the person should expect when they click the link. Your goal should be to increase the CTR (Click Through Rate). How you do this is the same as with any sales pitch, boost confidence, and make it the answer they are looking for.